Problem
As a volunteer contributor to Russell Rescue of Tennessee's social media, I noticed a gap between the nonprofit's Facebook page's adoption, donation, and meme content.
Interactors could not see the impact of the rescue without insights and, therefore, would not be persuasive enough for them to donate.
Solution
To promote the impact of Russell Rescue, I created an infographic using Adobe Illustrator, Russell Rescue adoption data, and information from fosters.
Impact
The rescue received 28 comments of similar stories from Russell Rescue adopters:
"2 of my children come from Russell Rescue. One young adult, and one special needs senior. Our home wouldn't be complete without them. Mary Ruth and her team are amazing." - Amanda
"Our sweet Jack was rescued running around a gas station!" - Terri
"Grateful for Russell Rescue! They saved these guys - Harley on the left was pulled from a shelter in Dec 2019 and Max and Spike were saved in May 2020 from a hoarding situation... They are the loves of our lives! " - Jennifer
The next day, Russell Rescue raised $2480 with the contributions of 54 donors ❤️
